Friday, January 27, 2012

Marketing ideas: Integrate your marketing

We often say that there is not one “magic bullet” in marketing—printed catalogs and flyers can be used with digital media to generate inquiries and online sales—in an integrated approach to multiply the impact of both.  In fact, digital marketing can prolong the effectiveness of print—resulting in 20% of your customers  looking at the catalog or flyer when they receive an email or see it online.  Checkout the online catalog on Your Kitchen Store’s website, where the easy-to-use page turner catalog continues to drive business into the Keene, New Hampshire store. 

And while you are there, check out their wonderful video for a tour of their new store location.  Fabulous.